How to organize your social media yourself in one month

Start with a pace you can keep.

Better to publish a little, but consistently, than daily for two weeks and then not at all. For the first month we suggest:

• three feed posts a week, the same ones on Instagram and Facebook;
• stories on the days when something happens: a delivery, a new product, a question from a customer;
• one short video a week, published as a reel on Instagram and Facebook, and on TikTok.

Week 1: get your pages ready.

Before someone writes to you, they look at your page. Make it answer their first questions on its own:

• Use the same name, the same profile picture and the same link on Instagram, Facebook and TikTok, so people recognize you everywhere.
• In the bio, say briefly what you do, for whom and where, for example: “Cake shop in Botanica. Cakes to order, delivery in Chișinău.” Add your phone number and say you also answer on WhatsApp and Viber. One line in Romanian, one in Russian.
• On Facebook, fill in the hours, the address, the phone number and the message button.
• On Instagram, make highlights for the questions that keep coming up: address and hours, prices or menu, delivery, reviews.
• Pin three posts at the top of your profile: who you are, what you sell and how to order or book.
• Write down on a sheet of paper every question customers ask you. Your first posts come from them.

Week 2: make the month's plan.

Choose three kinds of posts and rotate them:

1. What you sell: the product or service, with the price, if it is not a secret, and how to order.
2. How you work: the people, the place, the process. People buy more easily from someone they have seen.
3. What customers ask: one question at a time from the first week's sheet, with your answer.

When you have them, add reviews and results, with the customer's consent.

A week can look like this:

Prepare the week's posts in one go, for example on Monday morning, and schedule them in Meta Business Suite, Meta's free app: it publishes them on Facebook and Instagram by itself, at the time you choose. Stories you make on the spot, on the day.

Week 3: film stories and reels with your phone.

You do not need a camera. Your phone is enough, if you watch four things:

• Hold the phone vertically and wipe the lens before every shoot.
• Film in daylight, facing the window, not with your back to it.
• For voice, stay close to the phone, in a quiet room. A small microphone that clips onto your clothes helps a lot.
• Prop up the phone or use a tripod, so the image does not shake.

A simple reel has four parts:

1. The first seconds: show the result or ask a question. This is where people decide whether to keep watching.
2. Two or three short shots of the process.
3. The result, up close.
4. The next step: “Order in messages” or “Call the number in the bio”.

Add captions, because many people watch without sound. You can type them right in the app or generate them with an editing app; then check them word by word.

Reel ideas for the first month: how your product is made; a question from a customer, with your answer; before and after; a day at your place; what is new this week.

Stories do not have to be perfect. Show the day as it is and use the poll and question stickers: you learn what customers want and bring them into your messages. Film customers only with their consent.

Week 4: write in both languages and answer messages.

You write in Romanian and in Russian without doubling the work.

• The image or video stays the same; only the text changes.
• Write the text once, in the language you think in, then adapt it, do not translate it word for word. A machine translator gives you a first draft, but read it with someone who speaks the language every day.
• For posts, put the caption in both languages, one short paragraph each. Write the text on the image in one language only, or drop it.
• For reels, add captions in one language. For the ones that do well, make a second version, with captions in the other language.
• Reply in the language the person wrote in.

You answer messages the same day.

• Answer during working hours, the same day. If you do not answer, the person most likely asks somewhere else.
• Set up an automatic welcome message in Meta Business Suite and a few saved replies for the questions that keep coming up.
• If the price is not a secret, write it. A plain “details in DM” leaves everyone else who reads the comment without an answer.
• After the answer, suggest the next step: an order, a booking, a call.
• Note in a notebook or a spreadsheet who wrote, from where and what they asked for. You will need it at the end of the month.

At the end of the month, check what worked.

Half an hour is enough:

1. Open the statistics in Meta Business Suite and in TikTok. For each post, look at three things: how many people saw it, how many saved it or shared it and how many messages it brought.
2. Count from the notebook how many messages, calls and orders came from social media this month.
3. Pick the three posts that brought the most messages. What do they have in common: the topic, the format, the language? Do more of that next month.
4. Drop what nobody cared about two months in a row.
5. If you did not keep the pace, lower it to what you can keep.
6. Ask every new customer how they heard about you.

With these answers you make next month's plan. That way, month by month, your page learns what your customers want.

Here is what not to do.

• Do not buy followers: they buy nothing from you and they mess up your statistics.
• Do not hit “Boost” at random, without knowing what you want from the ad.
• Do not post daily for two weeks and then go silent for a month.