What an SMM manager costs, down to the last leu.
21,700 MDL
A month, for one person: about €1,084. The median salary from the rabota.md ads, with the employer's 24% social contribution. Data from October 8, 2026.
Here is how we got to the figure.
- Gross salary: the median of the 15 listings showing a salary
- 17,500 MDL €874
- Social contribution paid by the employer, 24%
- 4,200 MDL €210
- What an SMM manager costs the company, a month
- 21,700 MDL €1,084
Euros at the National Bank of Moldova's official rate of October 8, 2026: €1 = 20.0228 MDL. The middle half of the ads offers between 15,500 and 21,500 MDL gross.
For this money you get one person.
A good SMM manager plans, writes, publishes and tracks what works. What usually stays uncovered:
- design for posts, stories and ads;
- filming and editing reels;
- Facebook and Instagram ads done by a specialist (a media buyer);
- copy that is equally good in Romanian and in Russian;
- vacation and sick days, when the page goes silent;
- the equipment and software: a phone or camera, lighting, design and editing apps.
And your time: finding the right person, teaching them the business and checking their work.
The figures come from real job ads.
-
113
SMM job ads on rabota.md in a single day
-
15
first-page ads that showed pay
-
38
different employers on the list's first page
-
Oct. 8
the day we read the ads, in 2026. We refresh the figures every quarter.
For every ad on rabota.md we took the midpoint of the offered range, then the median of the 15: 17,500 MDL gross a month. On top of the gross salary, a private-sector employer pays a 24% social insurance contribution (source: Logos Press). 15 ads are a small sample and many companies do not show pay: take the figures as a benchmark, not a fixed rate.
111,598 MDL
That is what the five people who do what the team does would cost the company.
- SMM manager
- 17,500 MDL €874
- Graphic designer
- 17,500 MDL €874
- Videographer or video editor
- 20,000 MDL €999
- Ads specialist (PPC, targetolog)
- 18,946 MDL €946
- Copywriter
- 16,052 MDL €802
- Social contribution paid by the employer, 24%
- 21,600 MDL €1,079
- What the five hires cost the company, a month
- 111,598 MDL €5,574
Medians of the ads that showed pay on the first pages of the rabota.md lists, read on October 8, 2026: 15 ads for graphic designer, 7 for videographer or video editor, 8 for ads specialist (PPC, targetolog), 6 for copywriter. Small samples, pay as the ad shows it: a benchmark, not a rate.
Sometimes an employee is the right choice.
If you need someone in the office every day, who answers messages right away and films what happens in the company on the spot, a person on your team makes sense. You can also combine the two: they answer messages and comments, and our team does the strategy, the design, the videos and the ads.
A team sees what one person misses.
What we would change on the pages of six well-known Moldovan brands. Public analyses, done by our team.
One team, one plan a month, one report.
Order the audit, a paid service, and after it you get the written offer: put it next to the 21,700 MDL of one hire, or the 111,600 MDL of five.