Analyses ·
What Shopping MallDova does well on Instagram and what we would change
The bio speaks English. The posts are in Romanian and Russian, but the bio, which is read first, has no address.
We read the @shopping_malldova Instagram page as any visitor sees it, without an account, on October 8, 2026. It is an independent analysis: we did not speak to the brand and start only from what was public on the page that day. Shopping MallDova is the best-known mall in Chișinău, and its page is one of the most active and strongest we have looked at. The lesson is not only for malls: any store, restaurant or place people come to will find here one thing to copy and one thing to check on its own page.
The page at a glance
- 34.5K followers on Instagram.
- 2 a day: at least 19 posts from September 30 to October 8.
- 7,292 views: the median of the last 12 reels.
The figures are those shown on the page and on each reel that day, not estimates. Below: two things that work, one we would change and one step you can take today.
One decor, 459,000 views
The mall’s own event gives you a reason to come, not just a discount. The Halloween decor reel, posted on October 2, shows 459,000 views, 2,825 likes and 53 comments in six days. For comparison, the median of the last 12 reels is 7,292.
On the mall’s page, its own event gathered far more reactions than the posts that promote the stores. It is a good lesson for any store or restaurant: an event of your own gives people a reason to come, a discount only a reason to compare.
Three pinned posts say what, when and where
Anyone who opens the profile sees at a glance the event, the quest and the animators’ hours. The three pinned posts share one style and, without opening any of them, say what is happening at the mall, when and where.
Pinned posts are the first thing a visitor sees in the grid, and here they are used for exactly that: they answer “what’s new?” before the visitor asks.
What we would change
The bio speaks English. The posts are in Romanian and Russian, and the bio, the first thing read on a profile, has no address. The TikTok bio has one. And “Summer Sale” is still among the highlights, in October.
A new visitor reads the bio before any post. If they find it in a different language from the rest of the page and do not learn from it where the mall is, they get no answer to one of the first questions of anyone planning to come. And a summer highlight left at the top in October is the first thing to take down.
One step today
A bio in Romanian and Russian, with the address. The address, the hours and the parking, in both languages. In place of “Summer Sale”, a “Cum ajungi” (how to get here) highlight: map, parking, entrances.
The image below is our sketch, not their page: the address (str. Arborilor 21, Chișinău) and the hours (10:00-22:00) are the mall’s own, from its TikTok and Instagram bios. Any place people come to can do the same today: the address and hours in the bio, in the customers’ languages, and a highlight that shows how to get there.
Want an analysis like this of your own page? Order a written audit: we look at your page and within 48 hours write what works, what does not and what we would change. It is a paid service, and we tell you the price on the phone before any work starts. Order the audit.
